SLX Account Engagement

Registration is closed, but we may have spots open up

Master Account Engagement (Pardot) & Drive Revenue

Join us for an intensive two-day masterclass to transform your marketing automation skills and maximize your Salesforce investment

April 24th & 25th, 2025
9:00 AM - 5:00 PM CST
Downtown Austin, TX

Overview

Go beyond just features and learn to leverage Account Engagement (Pardot) fully with one-on-one attention in a small group setting.

Master your marketing automation platform
Drive prospect engagement effectively
Learn from certified experts
Collaborative learning environment
April 24th & 25th, 2025
Two full days of learning
Downtown
Austin, Texas
Small Group Format
Limited to 25 attendees
Downtown Austin
Training Areas

Hands-on Account Engagement (Pardot) Training

Master every aspect of Account Engagement (Pardot) through practical, hands-on sessions designed for all skill levels.

Marketing Automation

Marketing Automation

Master world-class marketing automation programs

Learn what the best organizations around the world are doing with their marketing automation programs. See real examples and ask your questions.

Campaign optimization
Engagement strategies
Real-world examples
Better Marketing Leads

Better Marketing Leads

Automate and track lead journeys

Empower your Sales Team and automate lead nurturing. Accurately track the prospect journey throughout your marketing funnel.

Lead scoring
Automated nurturing
Sales handoff
Marketing Analytics

Marketing Analytics

Track ROI and campaign impact

We'll show you how implement Marketing Analytics and align it to existing campaign so you can easily track the return on investment of your Salesforce campaigns and understand the impact your team has on revenue.

ROI tracking
Campaign analytics
Revenue attribution
AI Powered Automation

AI Powered Automation

Harness the power of intelligent marketing

Discover how to leverage AI-driven marketing automation to transform your campaigns. Learn actionable strategies to apply these innovations to your marketing stack.

Personalization at scale
Intelligent segmentation
Predictive analytics
Landing Pages

Landing Pages

Optimize conversion paths

Tracking attribution, effectiveness and how and when to you dynamic content. Gain visibility to deeper insights on your landing pages and see how you stack up against industry benchmarks.

Dynamic content
Attribution tracking
Performance metrics
Integration

Integration

Seamless system connectivity

Salesforce + Website + MCAE. Verify that your Account Engagement (Pardot) integration is set up properly for your environment, and discover new ways to optimize your connected systems.

System optimization
Data synchronization
Custom integrations
Deep Dive Topics

Master Key Concepts

Focus on the most important aspects of Account Engagement with our carefully curated key topics.

Account Engagement Automation

Automate lead management, qualification, and nurturing

Dynamic Content
Page Actions
Segmentation

Campaign Attribution

Master multi-touch attribution modeling

Attribution Reports
Analytics
Connected Campaigns

Salesforce For Marketers

Explore real-world examples and optimizations

Salesforce Campaigns
Reporting
Automation

Building In Account Engagement

Create and optimize content for conversions

Optimizing Design
Conversion Optimization
Dynamic Content
Success Stories

Hear From Our Graduates

Learn how the SalesLabX Masterclass has helped professionals transform their marketing automation skills

Masterclass Overview

See what you'll experience in our intensive two-day program

Student Success Story

Marketing Automation Transformation

Student Success Story

Revenue Impact Journey

Two-Day Schedule

Day 1 - April 24th

9:00 AM
Conference Registration
9:30 AM
Kick-Off Session
10:00 AM
Building Emails Effectively
11:00 AM
Segmentation and Personas
12:00 PM
Dynamic Content
1:00 PM
Lunch Break
2:00 PM
Hands On Session
3:00 PM
Designing For Conversion
4:00 PM
Landing Pages
5:00 PM
Wrap-Up + Hands On

Day 2 - April 25th

9:00 AM
Kick-Off Session
9:30 AM
Leveraging Campaigns
10:00 AM
Salesforce + Account Engagement
11:00 AM
Connected Campaigns
12:00 PM
Designing For Account Engagement
1:00 PM
Lunch Break
2:00 PM
Hands On Session
3:00 PM
Connectors + Integration
4:00 PM
Conference Closing
5:00 PM
Networking Mixer

What's Included

2 Day Masterclass

Intensive hands-on training

Expert Access

1-on-1 time with certified instructors

Real Projects

Leave with accomplished work

Certification Path

Step towards official certification

30-Day Guarantee

Full satisfaction guaranteed

Course Materials

Comprehensive resources included

Venue & Accommodation

Fairmont Austin Austin

Fairmont Austin

101 Red River St, Austin, TX 78701

Recommended Hotels:
  • Fairmont Austin
  • Austin Marriott Downtown
  • Hilton Austin
Registration Closed

Join Our Waitlist

Registration is currently closed, but we may have a few spots open up

2 Full Days of Live Training
Hands-on Implementation
30 Days Support
Certificate of Completion

Questions about the masterclass?

FAQ

Frequently Asked Questions

Can I get a refund for my ticket?

All ticket sales are final. We have a 100% Satisfaction Guarantee. If you are not completely satisfied after attending the event, we will provide you a full refund with-in four weeks of the event.

Is there free parking?

The hotel will offer valet parking. There is also additional parking available near by.

Will there be food and drinks provided?

Yes! We will be providing a lunch and appetizers during Happy Hour, which will include alcoholic and non-alcoholic drinks. If you have a food allergy or diet restrictions, please contact the event manager.

Emergency?

For any emergencies please contact the event manager at (512) 516-2353

Calculate Your ROI

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